How to choose the right name for your business

When somebody ask me how to choose the right name for a business, I usually answer:

  1. it must be short;
  2. it must be evocative;
  3. it must be in line with mission and vision of the business.

Anyway, I know these three tips are not enough.
As I said in a previous post Each of us is creative … just know it!
For this reason I want to share with you the my way to find the right name.

Suppose we want to find out the name of a company in the field of green energy for example solar.

Here’s how: take a blank sheet of paper and put in the center a very evocative image for photovoltaics and then begin to draw everything that comes to mind.. as I did, take a look!

GBW-PostImage

How to choose the right name for your business. Cristian De Mitri 2013 – cc Non Commercial.

You can see the water cycle, the sunglasses, a satellite, a ripe apple, an AA battery, the moon and so on.

What I did? I tryed to make associations between objects and I wrote, on the top right corner, some names that came to my mind.

What I like? RipenRay is my preferred.

Which one do you prefer? For the most rated name I will make a logo! Write it into the comment section.

Thanks for reading!

Cristian De Mitri

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